TikTok Shop Agency for Europe

TikTok Shop is now live in ten European countries. GMV Forge, based in Offenbach am Main, helps e-commerce brands launch and scale TikTok Shop in Germany and Austria first, and expand to other EU markets and the UK.

Where is TikTok Shop available in Europe?

• UK: the longest-running European TikTok Shop market.
• Spain and Ireland: launched before the 2025 expansion.
• Germany, France and Italy: launched March 31, 2025.
• Austria, Belgium, the Netherlands and Poland: launched June 15, 2026.

With the June 2026 expansion TikTok also introduced Sell Across Europe, so a single seller registration can reach several EU markets with localized product descriptions.

What sellers should know

• Fees: since January 8, 2026 the seller fee in Germany, Spain, France, Italy and Ireland is 9% per sale (7% for electronics).
• Language: each market expects listings and creator content in its own language.
• Compliance: VAT, price display and legal notice requirements differ by country; check them with an advisor.
• Creators: affiliate programs are local; creators in one country rarely move the needle in another.

Where to start

For most brands entering the EU, Germany is a natural first market: one of the largest e-commerce markets in the EU, live on TikTok Shop since 2025, and a German-language catalog also serves Austria. Once German operations are stable, the same tracking, catalog and creator playbook can be extended to other markets. Details: TikTok Shop agency Germany and the Germany guide. For the UK, see TikTok Shop agency UK.

What we do

• Setup & Launch for new markets.
• GMV Max Management, $1,000/month for up to 2 products.
• Creator & Affiliate Management, $1,000/month.
• Full Shop Management, $1,500/month.

Results

More than $440,000 in TikTok Shop GMV managed, including $398,812 in a single 30-day engagement. See case studies.

FAQ

Which European countries have TikTok Shop?

As of June 15, 2026: the UK, Ireland, Spain, Germany, France, Italy, Austria, Belgium, the Netherlands and Poland.

What is Sell Across Europe?

A TikTok Shop feature introduced in June 2026 that lets one seller registration cover several EU markets, with localized product descriptions and cross-border shipping through partnered logistics providers.

Which European markets does GMV Forge serve?

We are based in Germany and focus on German-speaking markets (Germany and Austria) and the UK, and support brands expanding into other EU TikTok Shop markets.

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Sources: ChannelX: TikTok Shop expands to 10 EU countries plus Sell Across Europe · Shopifreaks: TikTok Shop launches in Austria, Belgium, the Netherlands and Poland · onlinemarktplatz.de: TikTok Shop starts in Germany on March 31 · Onlinehändler News (Händlerbund): TikTok Shop fees rise to 9% from 2026