TikTok Shop Germany Fee & Profit Calculator
By Dawood Azhar · Updated Oct 7, 2026 · Fee data as of January 8, 2026Use this calculator to see what you keep from each TikTok Shop order in Germany after the 9% seller fee, creator commission, VAT, shipping, product cost and ad spend, and how much you can spend on ads per order before you lose money.
How the numbers work
- Seller fee: 9% per sale in Germany since January 8, 2026 (previously 5%); 7% for electronics; 4% for new sellers in their first 60 days if they upload at least five products within 15 days and meet TikTok's other conditions.
- VAT: prices on TikTok Shop are shown including VAT. The standard German rate is 19%; some products use the reduced 7% rate. Small businesses using the small-business VAT exemption should set VAT to 0.
- Affiliate commission: paid only on orders that come through creators, so the calculator averages it by the share of affiliate orders.
- Ad spend per order: your GMV Max cost divided by orders.
This is a planning tool, not tax advice. Fee rules can change; check TikTok Seller Center for your category.
What the 2026 fee increase means
Going from 5% to 9% takes an extra 4% of every sale. On a €29.99 product that's about €1.20 per order, money that used to be available for ads or creator commissions. Brands with thin margins should re-check which products can carry paid traffic before scaling GMV Max. Our TikTok Shop Germany guide covers the rest of the setup, and the GMV Max troubleshooting guide explains how to set ROI targets that fit your margin.
FAQ
What is the TikTok Shop seller fee in Germany in 2026?
9% per sale since January 8, 2026, 7% for electronics, and a 4% introductory rate for new sellers for their first 60 days if they meet TikTok's conditions.
Is the seller fee calculated on the price including VAT?
This calculator applies the fee to the price the customer pays. Check the exact fee basis for your category in TikTok Seller Center, as it can differ.
How do I calculate break-even ad spend?
Take net revenue after VAT and subtract the seller fee, affiliate commission, shipping and product cost. What is left is the most you can spend on ads per order without losing money.
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Sources: Onlinehändler News (Händlerbund): TikTok Shop fees rise to 9% from 2026 · Händlerbund: Selling on TikTok Shop (guide)